Modelos de negocio y su influencia en el sector de servicios. Revisión de literatura

Autores/as

DOI:

https://doi.org/10.58299/edu.v30i35.510

Palabras clave:

Modelo de negocios, metodologías de modelos de negocio aplicados en servicios, modelo de negocio canvas en servicios

Resumen

Los modelos de negocio son herramientas las cuales han contribuido en la planeación de estrategias y en el proceso de innovación del mercado. El presente artículo plantea una revisión literaria de 40 artículos enfocados en la implementación de los modelos de negocios aplicados al sector servicios en el período 2016-2021, para lo cual se recolectaron artículos de alto impacto en el buscador de Google Académico. Los modelos de negocios se han concentrado en analizar la toma de decisiones y las herramientas usadas para el desarrollo de una unidad económica. Se encontraron cuatro metodologías de modelos de negocio: sostenible, canvas, circular y Lean startup, los cuales se distribuyeron en 8 aportaciones: soluciones innovadoras para la industria, nuevos sistemas de producto-servicio, nueva idea de negocio, modelos de negocio con perspectiva sostenible, investigación de marketing y emprendimiento, introducción al mercado, administración de un negocio y simulación.

Citas

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2022-06-30

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Nava Covarrubias, G. W., Sánchez Galván, F. ., Bautista Santos, H., & García Rodríguez, . R. (2022). Modelos de negocio y su influencia en el sector de servicios. Revisión de literatura. EDUCATECONCIENCIA, 30(35), 239–266. https://doi.org/10.58299/edu.v30i35.510

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