Modelos de negocio y su influencia en el sector de servicios. Revisión de literatura

Autores/as

Palabras clave:

Modelo de negocios, metodologías de modelos de negocio aplicados en servicios, modelo de negocio canvas en servicios

Resumen

Los modelos de negocio son herramientas las cuales han contribuido en la planeación de estrategias y en el proceso de innovación del mercado. El presente artículo plantea una revisión literaria de 40 artículos enfocados en la implementación de los modelos de negocios aplicados al sector servicios en el período 2016-2021, para lo cual se recolectaron artículos de alto impacto en el buscador de Google Académico. Los modelos de negocios se han concentrado en analizar la toma de decisiones y las herramientas usadas para el desarrollo de una unidad económica. Se encontraron cuatro metodologías de modelos de negocio: sostenible, canvas, circular y Lean startup, los cuales se distribuyeron en 8 aportaciones: soluciones innovadoras para la industria, nuevos sistemas de producto-servicio, nueva idea de negocio, modelos de negocio con perspectiva sostenible, investigación de marketing y emprendimiento, introducción al mercado, administración de un negocio y simulación.

Citas

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Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of cleaner production, 198(1), 401-416. https://bit.ly/3pA1xjh

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Guldmann, E., & Huulgaard, R. D. (2020). Barriers to circular business model innovation: A multiple-case study. Journal of Cleaner Production, 243, 118160. https://bit.ly/315Lnoq

Heyes, G., Sharmina, M., Mendoza, J. M. F., Gallego-Schmid, A., & Azapagic, A. (2018). Developing and implementing circular economy business models in service-oriented technology companies. Journal of Cleaner Production, 177(1), 621-632. https://bit.ly/3eyqLbu

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Huang, P. Y. (2020). Innovative Business Model Canvas for Foreign Entrepreneurship in Food Service Industry. Journal of Tourism and Hospitality Management, 8 (3), 87-92. https://bit.ly/3znYxd2

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2022-06-03

Cómo citar

Nava Covarrubias, G. W., Sánchez Galván, . F. ., Bautista Santos, H., & García Rodríguez, . R. (2022). Modelos de negocio y su influencia en el sector de servicios. Revisión de literatura. EDUCATECONCIENCIA, 30(35), 239–266. Recuperado a partir de https://tecnocientifica.com.mx/educateconciencia/index.php/revistaeducate/article/view/510

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