El poder de la geolocalización, una revisión de literatura sobre el uso de la geointeligencia en el sector comercio


Palabras clave:

Geointeligencia, Revisión de Literatura, Sector Comercio, Sistemas de Información Geográficos


La historia con la que la mayoría de las empresas de hoy están lidiando es el crecimiento explosivo de los datos: cómo aprovecharlos, cómo almacenarlos y utilizarlos para tomar decisiones significativas. La presente investigación de tipo mixta y tiene como objetivo realizar una revisión de literatura sistemática e investigar las diferentes aplicaciones de sobre el uso de los Sistemas de Información Geográfica en el sector comercio con la metodología PRISMA, en conjunto con una visión real de la industria por cinco de sus protagonistas. Como resultado se adquirió un universo de 197 artículos en tres bases de datos se obtuvieron 46 artículos que tratan el tema mencionado en coincidencia con lo mencionado por los entrevistados de la importancia de la geointeligencia como un factor de ventaja competitiva en las PYMEs del sector comercio, se puede concluir que aún existe investigación y difusión por realizar en este campo de la ciencia


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Cómo citar

Figueroa Garza, F. G., Araiza Vázquez, M. de J., & Salazar González, Álvaro F. . (2022). El poder de la geolocalización, una revisión de literatura sobre el uso de la geointeligencia en el sector comercio . EDUCATECONCIENCIA, 30(35), 78–97. Recuperado a partir de https://tecnocientifica.com.mx/educateconciencia/index.php/revistaeducate/article/view/486



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